The LA-based professional makeup brand NYX has finally opened its first flagship store in Malaysia at IOI City Mall Putrajaya. The new store is also the first-ever online flagship store to cater to the new generation of makeup lovers. The store was officially launched yesterday, May 24, and many customers have been queuing on the day in order to be the first one to get their hands on the NYX’s latest makeup products.
As a digital-native brand with a global online community made-up of millions of beauty fans, the NYX Professional Makeup store was created for today’s makeup consumers who are adapting the skills and the tools of professional makeup artists to their own personal styles. NYX Professional Makeup offers a complete line of affordable Professional Makeup, new digital technology features and an interactive approach that puts technology and tools directly into hands of shoppers.
The new NYX store is a playground for beauty junkies who love to have fun with makeup, and the brand has plan to roll out more stores throughout 2017. NYX has teamed up with the popular Instagram and YouTube beauty influencers for their campaign and will host meet-ups and in-store content takeovers with these influencers.
Beauty fans also can get NYX products in Sephora stores across Malaysia and on e-commerce platforms, Hermo.com and Lazada.com.
Read also: NYX Professional MakeUp x HERMO Malaysia: An Exclusive Collaboration
