The popular carbonated drink, 100PLUS has recently launched an all new flavour that ranks amongst the most popular flavours Malaysians love – 100PLUS Blackcurrant – a refreshing carbonated dark purple drink that will not only provides an optimum hydration, but satisfy our taste buds. The launch of this new flavour was in conjunction with the award of the Healthier Choice Logo to the whole range of 100PLUS by the Ministry of Health Malaysia.
The reformulated 100PLUS ORIGINAL and 100PLUS ACTIVE was released with the Healthier Choice Logo last year after the launch by the Ministry of Health in April 2017. 100PLUS followed suit with the initiative to reformulate the whole range including 100PLUS BERRY, 100PLUS ORANGE, and 100PLUS LEMON LIME, which had rolled out into the market with the Healthier Choice Logo printed on its new packaging starting March 2018.
The Healthier Choice Logo is intended to provide point-of-sale information to the consumer in making informed food choices. The objective is to create an environment which supports healthy eating and to promote active living for all.
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