Following the opening of its first Brand Centre in Sunway Pyramid Shopping Centre in December 2019, adidas will be unveiling its largest Originals storefront at Pavilion Kuala Lumpur on this coming June 30.
Located at Level 4 of Pavilion Kuala Lumpur, the all-new adidas Originals flagship store spans over 4,413 square feet, offering a curated range of adidas Originals products, which includes the brand’s statement collections and collaboration pieces such as Yeezy and Pharrell Williams series, catering to the classic, stylish and trendy seekers in town.
The adidas Originals flagship store embodies a global brand that stays local at the same time connected to its local identity. Bringing this concept to a reality, adidas Malaysia engaged two local artists, Jun Ong and Jaemy Choong to interpret the brand from a localised point-of-view, giving the duo a creative space to express fashion through the interior and exterior fixtures with a Malaysian twist.
Jun Ong, a light artist reimagines one of Malaysia’s national symbols, wau bulan onto the adidas Trefoil logo.
“When you gaze at the adidas Trefoil logo from far, it is as though the traditional wau bulan is flying high in the sky. Taking inspiration from adidas’ rich archives, the colourful lighting within the logo represents the shoe laces, truly interpreting adidas as a brand that is always evolving and reinventing itself,” said Jun Ong.
Jaemy Choong, a graphic designer draws his inspiration from Malaysia’s traditional Batik craft, where he incorporates the exquisite floral elements to design the wau bulan and embeds it onto the store’s cash desk and floor rug. With his signature ‘traditional meet modern’ concept and iconic calligraphy brush technique, Jaemy mashes the authentic Malaysian culture with iconic Originals elements using the vehicle of the concept within the store lounge fixtures, offering a space for intimate interaction with customers and creators alike.
“You will notice local traditional art influence twirling with the adidas fashion; you can feel the authentic Malaysian style within the art; you may also spot the brush calligraphy that may or may not look like a familiar word, that’s the thrilling part of my artwork,” said Jaemy Choong.
Paying homage to the Malaysian art and collaborators’ creativity, the customised Batik art print will also be spotted on adidas shopping bags, exclusively available at adidas Originals flagship store in Pavilion KL. To celebrate the new store opening, customers will stand to grab a batik imprint Trefoil logo tote bag with a minimum purchase of RM500 from July 1, 2020 onwards, while stock lasts.
adidas Originals flagship store is located at Level 4, Lot 4.10.02, Pavilion Kuala Lumpur. For more information, visit www.adidas.com.my and www.facebook.com/adidasMY, or follow the conversation on social media using the official hashtag: #adidasMY.
Read also: #Scenes: The First Adidas Brand Centre in Malaysia Opened Its Door at Sunway Pyramid
