Embarking on the brand’s first-ever large-scale remote shoot, Pomelo Fall 2020 virtually unites an eclectic and inclusive roster of personalities, presenting a modern-romantic Fall collection to inspire all Pomelo Girls to celebrate their individuality.
As the brand’s largest campaign of the season, Pomelo’s Fall Collection 2020 campaign is fronted by 13 diverse personalities and Pomelo Girls from across the region, including Thailand’s leading actress Davika Hoorne, Malaysian social media starlet Nina Khalil and rising model Iman Mohamed, presenting a versatile and vibrant selection of modern romantic pieces inspired by the Victorian era.
Fall Collection 2020 draws inspiration from the romantic and extravagant aesthetic of the Victorian era, with a twist of modern sensuality. This 50-piece collection focuses on elegant dresses with dreamy puffed sleeves, feminine necklines, and tailored suits with a pop of colour. The collection also features contemporary pieces adorned with Victorian angel and pressed botanical prints, exclusively created by Pomelo’s in-house designers for Fall. Highlighting a vibrant assortment of styles in a monochrome colour palette, this collection encourages women to express their true selves by embracing their personal styles, as they navigate their way through the joys and experiences in their lives.
To celebrate the launch, the brand will be hosting an exclusive livestream show on 16 September at 8:00 pm MYT, showcasing the collection from the perspectives of our Pomelo Girls from across the region. Fans and fashion observers from across the region will be able to catch Pomelo’s highly-anticipated content via the Pomelo App and Facebook, beginning with an exclusive Pre-Sale Livestream happening on 15 September at 8:00 pm MYT.
Pomelo Fall 2020 collection will be available on the Pomelo iOS and Android apps, POMELOFASHION.COM on 16 September.
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