Swarovski’s Fall/Winter 2020 Collection showcases the brand’s 125-year strong legacy of crystal craftsmanship The new Collection is inspired by two defining eras of glamour at the heart of the brand’s history – Fall and Holiday.
Fall – Inspired By The Vibrant Glamour Of The 1970s
For the Fall Collection, Swarovski has explored its archives to reinterpret iconic pieces from the past, as well as to design new, on-trend pieces. Influenced by the 1970s, Swarovski seeks to empower people with a collection designed to encourage the self-expression and originality associated with this decade. This era also marked an important turning point for Swarovski; when the brand introduced its first crystal figurine in 1976, it kick-started a new product-focused era that led to the creation of its first jewelry collections. Throughout the Fall Collection, versatile earth tones meet vibrant pops of color, while bold silhouettes are infused with refined Swarovski crystal detailing.
Holiday– Inspired By The Refined Royal Glamour Of 1895
In the Holiday Collection, Swarovski dials up a sense of royal glamour with a sparkling modern twist. At the time of Swarovski’s birth, royals used jewelry as an expression of elegance and in this new Collection, opulent embellishments are combined with a rich color palette of golden tones, emerald green, ruby red and, of course, Swarovski’s iconic blue. Mixed Swarovski stone cuts, showcasing the Pointiage® technique and pavé embellishment, enrich the refined, high-shine appeal of the Collection, designed to impress with its high-octane glamour.
The collection is now available at Swarovski stores nationwide and online at Swarovski Malaysia E-Commerce site which has just launched last Friday.
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