LOEWE presents the pre fall 22 campaign with a blunt document of an extended creative community, lensed by Juergen Teller. Individuals of all ages, pictured, compose a gallery of singular characters that include Welsh actor Anthony Hopkins, Saudi Arabian musician Alewya, American model Kaia Gerber, Japanese Paralympic athlete Maya Nakanishi, American sculptor Lynda Benglis.
The campaign, shot in different cities across the world, both in interiors and en plein air, strives on the direct, unapologetic gaze and the sense of humour Juergen Teller is known for.
The raw playfulness of the portraits highlights the spirit of each character, which in turn brings to life the energetic ethos of the LOEWE pre fall collection, a mix of athletic shapes, bold colours, wild textures and sculpted physicality, with decisive outerwear as a signature. Iconic LOEWE bags, meanwhile, are presented in an array of new iterations, from colourful to metallic leathers, and a variety of sizes.
Juergen Teller’s direct, playful portraiture once again gives a pulsating tangibility to the LOEWE prismatic identity.
All images are courtesy of LOEWE.
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