After much long-awaited anticipation, Loob Holding Sdn Bhd has finally revealed its new brand Tealive to take tea-brewing to greater heights. The celebratory launch was held at its Pavilion KL outlet, nearby the exact same spot Loob Holding CEO Bryan Loo first introduced brewed tea to Malaysians.
“Pavilion holds a special place in my heart. It was here six years ago that I operated the first kiosk to brew tea for Malaysians. With that, we introduced a brand new tea culture to Malaysians,” said Loo during the launch.
Brewed tea lovers can expect four signature drinks from Tealive, including the Signature Brown Sugar Pearl Milk Tea with a fragrant, creamy goodness, the aromatic Roasted Milk Tea with Handmade Pearls (sweet potato), Signature Passion Fruit Green Tea with juicy pulp, and the refreshing Grapefruit Chia Tea Booster with chia seeds.
As Loo revealed the new brand, he explained that Loob Holding currently has ten brands under its belt with five of them from four different countries’ franchisors including Thailand, Spain, Japan and Taiwan. Furthermore, he said the company would now focus all its energy and resources on moving forward in its growth story with its 1,000-strong workforce already serving two million customers each month.
To commemorate the unveiling of Tealive, there is an introductory promotion of 1-for-1 drinks, five hours a day for five days. Anyone buying a Tealive drink from 1pm to 6pm from February 18 to February 22 will be entitled to another complimentary drink.
Read also:
Chatime Malaysia Rebranded, Now Known As Tea Is Our Life?;
You Can Now Satisfy Your Takoyaki Craving at Gindaco Malaysia
