In conjunction with Avon’s 135th anniversary, this global beauty conglemerate has launched a new brand campaign, ‘Watch Me Now’ to mark its new chapter as an innovative, bold and inclusive beauty brand that aims to empower women for better lives.
“With a rich heritage spanning more than 40 years in Malaysia, Avon is a brand people know and love. Today, we have much more to offer as we embark on a new chapter in our history to innovate and modernize the brand, and to harness the power of beauty to transform lives for the better,” said Tan Mei Yen, General Manager of Avon Cosmetics (Malaysia) Sdn Bhd
The ‘Watch Me Now’ campaign is a nod to Avon’s heritage as a purpose-driven company – using the power of beauty to create opportunities for people to earn on their own terms, and support causes including domestic abuse and breast cancer for more than a century. It celebrates the success of the underdog and highlights the unexpected and underestimated aspects of the Avon brand, its people, activism, and products – for which Avon has been granted more than 750 patents and 300 awards.
‘Watch Me Now’ campaign’s initiatives include a brand revamp of Avon logo, the first in decades, as well as a bolder more confident tone of voice that is more relevant for the brand’s millions of beauty advisors and customers today. The new Avon logo was designed with respect to the curves of the original 1930s Avon logo, with the new colour gradient based on the curves of a woman’s face.
With five million Representatives in more than 50 markets globally, Avon has been accelerating its innovation and business transformation over the past 12 months – through increased digital tools and support for Representatives, as well as new patent-led products. Their latest innovation, Protinol™ helps to restore seven years of collagen loss in seven days and will be made available in Malaysia next year.
In Malaysia, Avon has already seen an exponential increase in digital customer transactions and with its strong network of Representatives today who are equipped with digital tools, training support and opportunities to earn, this is a testament of how the brand is well and truly relevant in the lives of women.
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The Company also continues to give back to the community by supporting causes of vital importance to women such as the Avon Breast Cancer Promise that educates women about the disease, as well as strive towards raising awareness and influence positive long-term change to end Gender-Based Violence.
‘Watch Me Now’ has rolled out globally across all of Avon’s consumer touchpoints from September 2020. Learn more about Avon at www.avonworldwide.com and Avon’s products at https://shop.avon.my/.
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