DKNY, the legendary New York fashion brand, has introduced its latest fragrance, DKNY 24/7 Eau de Parfum, a bold scent capturing the unstoppable energy of New York City. This new perfume celebrates the city’s fast-paced lifestyle and the relentless spirit of those who live life without limits. Designed for the modern individual who is always on the move, DKNY 24/7 encapsulates the essence of a city that never sleeps.
Created by renowned perfumer Frank Voelkl, DKNY 24/7 is a Textural Floral Woody Musk fragrance, embodying the different facets of New York’s pulse. With its invigorating top notes of pink pepper and rhubarb, a floral heart of rose and jasmine, and a sustainable base of upcycled cedarwood and sandalwood, this scent mirrors the vibrancy and resilience of New York’s urban landscape.
The perfume’s sleek hourglass-shaped bottle reflects the continuous flow of time in the city, featuring a futuristic chrome silver design that pays homage to New York’s architectural skyline. Both timeless and modern, the packaging is a striking symbol of the city’s dynamic spirit.
DKNY 24/7 Eau de Parfum was launched with a stylish pop-up event at Sunway Pyramid last week, drawing in local celebrities and influencers to celebrate the fragrance’s debut in Malaysia. Attendees enjoyed an immersive experience, reflecting the vibrancy and endless possibilities of both the perfume and the city that inspired it.
DKNY 24/7 Eau de Parfum is now available at select retailers nationwide.
Read also: Perfumer H: Where Artistry and Nature Craft Unforgettable Scents
