Dior has struck gold once again. The iconic fragrance house has unveiled its new muse: the incomparable Rihanna. Captured by the lens of long-time collaborator Steven Klein, the campaign promises to be a dazzling reimagining of the J’adore legacy.
Set against the opulent backdrop of Versailles, Rihanna is transformed into a modern-day goddess. Adorned in a custom Maria Grazia Chiuri gown, shimmering with pale sequins, she embodies the essence of J’adore: a celebration of feminine power and luxury. The iconic J’adore necklace is reimagined, draping gracefully around her neck, a symbol of her new reign as the fragrance’s ambassador.
Klein’s signature visual style, known for its cinematic quality and bold imagery, perfectly complements Rihanna’s magnetic presence. The film, set to be released on September 1st, promises to be a visual feast, showcasing the singer’s undeniable star power.
As Rihanna steps into the role of J’adore’s muse, she brings a fresh perspective to the fragrance, infusing it with her own unique energy and charisma. Stay tuned for September 1st release!
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