YSL Beauté invites you to celebrate the launch of its bold new fragrance, MYSLF, with a unique and immersive pop-up experience at REXKL from March 1st to 3rd, 2024.
MYSLF, the latest masculine fragrance by YSL Beauté, is more than just a scent. This shorthand for “myself” symbolizes the contemporary evolution of masculinity, encouraging men to explore their individuality and break free from societal expectations.
The pop-up reflects this concept, featuring a luxurious yet unorthodox space with matte black textures and concrete inspired by the fragrance bottle. Mirrors throughout encourage self-reflection, echoing the MYSLF campaign and creating an unforgettable personal experience.
Immerse yourself in a monochromatic experiential space with multiple zones. Express yourself at the puzzle booth, discover the unique notes of MYSLF, and capture memories in YSL Beauté’s iconic photo booth. Additional surprises await, including complimentary coffee or a MYSLF-inspired mocktail. Complete all the zones and receive the MYSLF discovery kit to take home and continue your journey.
This pop-up opens to the public from March 1st to 3rd, 2024, 12PM to 8PM at REXKL. Embark on a journey of self-discovery and experience the all-new MYSLF fragrance by YSL Beauté. Secure your spot by pre-registering through this link.
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