Embrace your audacious self and celebrate uncompromising individuality at YSL Beauty’s electrifying Born To Be Iconic pop-up, captivating Pavilion Kuala Lumpur’s centre court.
The Parisian powerhouse of luxe-edgy beauty, YSL Beauty, throws a party – and it’s an invitation to unleash your inner icon. The pop-up, a celebration of two iconic fragrances, LIBRE Flowers & Flames and the newly launched MYSLF Le Parfum, pulsates with the brand’s signature spirit: bold, rebellious, and unapologetically you.
On the opening night on October 17, the iconic spirit was further amplified by the presence of YSL Beauty’s Malaysian ambassador, Meerqeen, alongside a vibrant crowd of celebrities, influencers, and media mavens. The night thrummed with the electrifying energy of Malaysian alternative-rock band Midnight Fusic, a fitting soundtrack for a brand that champions breaking free from the mainstream.
The pop-up is a sensory playground, inviting visitors to an immersive journey exploring these olfactory expressions of boldness and self-love. Each station is meticulously crafted to ignite the fire within, encouraging guests to embrace their unique essence. Complete the journey and walk away with a coveted 3-piece discovery gift.
Investing in a bottle of LIBRE Flowers & Flames (90ml) unlocks a complimentary personalization experience at the exclusive LIBRE Atelier station. Feeling the floral heat? Every purchase of LIBRE Flowers & Flames (50ml) comes with a mini bouquet to add a touch of fragrant rebellion to your life.
And for those captivated by the bold spirit of MYSLF Le Parfum (100ml), the MYSLF Bottle Tattoo station awaits to personalize your bottle, making it a true reflection of your individuality.
Mark your calendars! The YSL Beauty Born To Be Iconic Pop-Up reigns supreme at Pavilion KL, centre court from October 14th to 27th, 2024. Sign up for the pop-up experience at yslbeauty.com.my/en_MY/pre-registration.html.
Read also: YSL Beauty’s LOVESHINE Factory: A Celebration of Self-Expression
