Following the success of Lancôme’s festivities at Pavilion Kuala Lumpur last year, Lancôme is again set to celebrate the auspicious Year of the Rat with a luxurious pop up at Pavilion Kuala Lumpur. The brand will be building a 50 feet firecracker at the façade of Pavilion Kuala Lumpur and the firecracker is partly made out of an interactive LED screen and an immersive digitalize light box with light motions that comes to live on 8 January to 12 February 2020.
Themed “From Our Family To Yours”, Lancôme’s 2020 Chinese New Year ignites a brighter start for a new era. In line with that, the brand has expanded its family of Lancôme with brand new face Amanda Seyfried who joins Lily Collins this year to make the New Year that much more special.
Guests will enjoy real-time interaction sending out Chinese New Year greetings that will be projected on the LED screen. The retail design on both sides of the walk way covers a 10-meter- long “2020” installation with giant Lancôme icons for photo taking opportunities allowing Lancôme a complete take over. A bright burst of red and gold will be seen from Bukit Bintang (main street) that will surely be a traffic stopper. Every single visible touchpoint sparkles in red and gold highlighting the grandeur of the auspicious celebration.
A total of 2020 gifts will be given out throughout, and exciting activities from auspicious knot making, animal fortune decoration, candy making, Chinese calligraphy on tote bags will be part of activities for shoppers. Exclusive promotions also await with luggage bags, CNY sling bags, limited edition Advanced Genifique case and Oriental Group all paid for reunion dining during this time.
At the Pop-up, shoppers can purchase the brand’s favorite award winning icons Advanced Genifique, Advanced Genifique Light Pearl and Advanced Genifique Eye Cream comes in limited edition red bottle and red satin case. Shoppers can perhaps even wish happiness to their loved ones by engraving their best wishes on Lancôme iconic products such as La Vie Est Belle and Absolue Rouge.
Read also: #CNY2020: LANEIGE’s Limited-Edition Bright New Year Collection
