Finding the right shade of foundation can be tricky, let alone the PERFECT one that suits your skin condition. So when innisfree announced that its new My Foundation can be customized to one’s liking, coverage and finish and everything, we can’t help but be stoked at the idea.
innisfree’s My Foundation line comes in three different finishes: Matte (Level 1), Semi-Matte (Level 2) and Glow (Level 3), each made with different ingredients from the pristine island of Jeju to suit your skin type be it oily, normal, dry or combination.
Suitable for oily skin, the Matte (Level 1) foundation contains Jeju volcanic scoria powder which controls excess sebum production and makes your makeup last longer. The Semi-Matte (Level 2), on the other hand, contains fresh Jeju green tea water which hydrates your skin and creates a clear and vibrant look for people with dry skin, while the Glow is packed with green tea seed oil which protects the moisture barrier and creates glowing “glass” skin.
Next up, coverage. More often that not when you’ve found the finish that you like the coverage sometimes isn’t so great. Not with innisfree’s My Foundation, no sir. You can choose from Natural (Level 1) for a soft, everyday look; Medium (Level 2) for better coverage, and last but not least our personal favourite High (Level 3) if you’re a full coverage Queen who hates putting on concealer but still want to look flawless.
We all know it isn’t a perfect fit till you find your shade. Fret not, innisfree’s My Foundation got your face covered (pun intended) with nine different shades to match Asian skin tones. Retailing for RM97.00 per bottle (30ml), innisfree’s My Foundation is now available across all Malaysia stores.
The South Korean cosmetics brand has also taken on a bank concept to promote its My Foundation through “innisfree Moving Bank Pop Up Store” which was erected at Sunway Pyramid’s Main Entrance from 21st till 23rd September 2018.
Follow innisfree Malaysia’s Instagram here to find out where the Moving Bank Pop Up Store will be next.
Read also: innisfree Recently Opened Its First Store In Penang At Gurney Plaza
