The SHISEIDO Group’s prestigious brand Clé de Peau Beauté hosted a global press and influencer event on Wednesday, January 17th at Hotel Bel-Air in Los Angeles to announce their new Global Brand Face, Academy-Award nominated actress Felicity Jones, and relaunch the brand with a new multi-channel global campaign.
Felicity Jones embodies the brand’s DNA: intelligent, uncompromising and exquisite. Her passion and uncompromising dedication to her craft are what makes her an aspirational personality; a woman who has made an impact on the world and those around her.
Clé de Peau Beauté transformed the Hotel Bel-Air into an expression of radiance and light to celebrate the announcement of Jones as the new face and Spring/Summer 2018 campaign across digital, social and traditional media.
At every turn, guests discovered snap-able and shareable moments including a visually inspiring floral installation within the entry area on the Terrace, and a Ballroom photo experience that invited guests to step into the heart of Clé de Peau Beauté and “Unlock the Power of Your Radiance” – the brand’s new tagline.
In addition, the guests experienced the reveal of the Spring/Summer 2018 campaign video, “A Radiant Day”, in which Jones creates a performance that underscores the brand’s new positioning as the leading Global Luxury Beauty brand.
“I am honoured to be partnering with Clé de Peau Beauté on relaunching this brilliant luxury brand to the world”, said Jones. “There is such personality and intelligence behind the brand and products. I cannot wait to see what the future brings to Clé de Peau Beauté.”
“With our relaunch event celebrating Felicity Jones in Los Angeles, we establish that a woman’s beauty is not only about her appearance, it is also about valuing her inner beauty, intelligence and who she is as a person,” said Yukari Suzuki, Chief Brand Officer of Clé de Peau Beauté.
Clé de Peau Beauté (meaning the The Key to Skin’s Beauty), helps to unlock the power of a woman’s radiance with the most exquisite skincare and makeup products in the world from their proprietary Tokyo laboratories. The Spring/Summer 2018 product focus, debuted at the event, showcasing the brand’s expertise, includes firming serum supreme (new), lipstick (new shades), radiant lip gloss (new), the foundation, concealer and the re-energizing of La Crème – the brand’s iconic, high-performance radiance-enhancing cream.
For more information please visit www.cledepeaubeaute.com or follow Clé de Peau Beauté Malaysia.
Read also: Illuminate Your Skin With A Symphony Of Lights From Shiseido Holiday 2017 Collection
