American hair product brand Joico unveils its new Joico Lumishine: Brilliant Colors that Lusters and Shines, with an aim to transform your hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair.
In celebration of the product launches at EGG: Eight Gourmets Gala, Joico has invited Liza Espinoza, the guest artist of Joico International to demonstrate two different latest braids and plaits hairstyle.
