The elevated retail concept brings Fresh’s iconic collections to life, including Rose Hydrating Skincare, featuring formulas infused with real roses; Black Tea Firming Sincare, based on an ancient remedy cultivated in China; and Crème Ancienne Skincare, the ultimate in age-delay inspired by the world’s first cream.
The look of the new boutique was inspired by elements that link to the brand’s core values: a bakery (artisanal and sensorial), a kitchen (community and hospitality), a library (tradition and knowledge), and an alchemistic lab (research and innovation).
Guests can play, discover, and dream at the dedicated sections, include:
- Kitchen Table, where they can learn about new products and Fresh Favorites;
- Lip Bar, where they can experience the award-winning Sugar Lip Treatment Collection and pick their favorite shades;
- Gift Bar, where they can customize a set for all of their gift-giving needs and enjoy complimentary artisanal gift-wrapping;
- Love Bar, where they can share their passion for the brand by penning and posting a mini love letter; and
- Sensorial Bar, which showcases an array of beloved Fresh fragrances.
In addition, the shop will feature rotating gourmand-themed experiences to highlight new launches and bring Fresh collections to life.
Opening day special for 1st 100
- Be the first 10 in line to receive the iconic Fresh Oval Soap
- Next 90 will receive a Fresh Favorite Starter Kit worth RM76
Opening Weekend Special
- Receive a fresh treat from our fresh candy machine with min spend of RM200
- Bring home a personalized jar of our iconic Rose Face Mask or new Rose Sleeping Mask with hand-drawn roses
- Illustrator & Calligrapher, @elliholi, will also be hand-painting on our fresh blue boxes, available with a complimentary Soy Face Cleanser 50ml with min spend of RM500
Read also: What’s Cooking At The fresh Beauty Kitchen At Suria KLCC Centre Court From 21-30 June 2019
