Aveda’s Invati Advanced Line Adds Intensive Hair & Scalp Masque and Exfoliating Shampoo

The new Invati Advanced Intensive Hair and Scalp Masque is vegan, silicone- free and 98% naturally derived, and is formulated with a plant-based reparative molecule that helps strengthen and reinforce fragile & thinning hair at the core. This masque features a blend of plant oils and butters to hydrate thinning hair and deeply nourish the scalp, while plant-based polymers plump each individual hair strand, making hair thicker, fuller and more voluminous from roots to ends.

The Invati Advanced Intensive Hair and Scalp Masque is formulated for those experiencing hair loss and thinning, with medium-to-thick hair and normal-to-dry hair and scalp. This masque features 2X more kukui oil than Invati Advanced Thickening Conditioner, instantly detangling and restoring manageability, however its lightweight formula is designed not to weigh hairdown. It can be used like a deep conditioner, applied after shampooing and left on for 2-5 minutes before rinsing.

Invati Advanced Exfoliating Shampoo – Light

The new Invati Advanced Exfoliating Shampoo – Light is a vegan, silicone-free and 95% naturally derived shampoo formulated for fine hair types with normal to oily scalp experiencing hair loss or thinning. Featuring wintergreen-derived salicylic acid, this micellar cleansing shampoo formula exfoliates and removes build up that can clog pores, while a babassu-derived cleanser gently clarifieshair and scalp. It creates an optimal foundation for thicker, fuller looking hair and helps protect hair from breakage during shampooing.

With this addition, Aveda now offers two shampoo formulas which create an optimal foundation for thicker, fuller hair. In comparison, the existing Invati Advanced Exfoliating Shampoo – Rich that features a rich & nourishing formula is more ideal for medium to thick hair types with normal to dry scalp.