Last week in New York, iconic hair styling brand ghd partnered with Jeremy Scott and ghd Fashion Week ambassador Eugene Souleiman to create a stand-out hair look for the brand’s Autumn/Winter 2018 show.
Inspired by the gloss and vibrant colour of various fabrics in Jeremy Scott’s collection, as well as its loose association with the late 60’s, Eugene imagined ‘neon geometric’ wigs in electric yellow, tangerine, lilac, pink, green and turquoise – The sharper and shinier the better. Wigs in a rainbow of neon colours were blow dried and then straightened with the NEW ghd Gold Professional Styler to lend hyper-real perfection.
Read also: Wella Professionals’ Global Creative Director Eugene Souleiman as ghd’s Fashion Week Ambassador
