Shiseido Professional has unveiled a reinvigorated version of its iconic hair color brand, PRIMIENCE. The relaunched line, available in salons nationwide starting September 1, 2024, offers a diverse range of 90 vibrant shades and five types of developers, ensuring a perfect color match for every individual.
PRIMIENCE is designed to accentuate the natural beauty of Asian hair while providing a solution for those seeking repeated coloring without compromising hair health. The brand’s innovative KAP Network System utilizes Glucono Delta Lactone (GDL) to replenish lost keratin-associated proteins (KAP), revealing hair’s innate beauty and enhancing color for a healthier, more luminous shine.
With its versatile color palette, PRIMIENCE caters to the evolving needs of modern salons and their clients. The brand offers a wide range of shades to suit various styles and preferences, transcending age and gender.
In addition to the new hair color shades and developers, PRIMIENCE has introduced three new support items to streamline salon operations and enhance customer comfort. These items are designed to make the coloring process more efficient and enjoyable for both stylists and clients.
Discover the transformative power of PRIMIENCE and unlock the full potential of your hair. With its focus on inner beauty, customizable color options, and commitment to customer satisfaction, PRIMIENCE is the perfect choice for salons and individuals seeking radiant, healthy hair color.
