Jessica Alba, Hollywood star and a celeb-entrepreneur will launch a cosmetics and skin-care line called Honest Beauty om Sept 9 under her co-founded The Honest Company.
Honest Beauty, will consist of an 83-piece collection, including 17 skincare products and a 66-piece makeup range. Specifically, the skincare range will feature products such as gel cleaners, moisturizers for individual skin types and an eye cream, while the color cosmetics collection will include concealers and blushes, a dual-ended mascara with lash primer, chubby lip pencils and glosses and much, much more.
Prices for the collection will range from $8 to $40 for skincare and $15 to $30 for cosmetics, and is set to launch online at honestbeauty.com on Sept. 9 and in a temporary pop-up shop at The Grove in Los Angeles on Sept. 25.
Source: WWD