This year, Apothecary beauty brand Kiehl’s continues its sustainability efforts Future Made Better through an immersive and interactive virtual world, aiming to increase our community’s awareness towards environmental impact, sustainable living and beauty through an engaging virtual experience.
The Kiehl’s World Made Better campaign will go LIVE on 13 November – 13 December 2020 at www.worldmadebetter.kiehls.com.my with an arena of fun exploration, games and generous offerings up for grabs!
Provide the best experienced on mobile, the site invites the community to make small positive actions in increasing the Green Index level of the Kiehl’s World. Besides gaining fun educational on environmental sustainability, users will be rewarded at the same time. Start by personalizing a nature-powered avatar, discover all things Kiehl’s and complete 5 easy tasks to unlock a unique promo code to enable rewards redemption upon checkout online.
- World Footprint Calculator – Calculates carbon footprint to understand impact on the earth’s climate
- Share Your Kiehl’s Story – Tell us your best Kiehl’s experience
- Recruit A Friend – Get friends to join the Kiehl’s World
- Pledge with Kiehl’s – Support a green initiative with Kiehl’s environmental partners
- Fact or Faux Quiz – Put your Kiehl’s knowledge to the test
Users can take part in the weekly Future Made Better games and stand a chance to win Grand Prizes worth RM15,000 that will be rewarded to the first 10 super-fans who completed every activity at hand at the end of the campaign.
Don’t miss out on Kiehl’s exclusive Future Made Better promotions, giveaways, and get a personalized skin consultation with an E-Kiehl’s representative through Facebook Messenger.
For the first time ever, Kiehl’s Malaysia has partnered with 3 environmental NGOs namely WWF-Malaysia, Malaysian Nature Society and EcoKnights concurrently in support of their green initiatives. For every purchase coming from the campaign, Kiehl’s will donate RM10 to these NGOs and a total sum commitment of RM45,000 which will be split equally between the three NGOs to fund the selected conservation projects as follows:
- ULU MUDA FRESHWATER CONSERVATION by WWF-Malaysia – to advocate for Ulu Muda to be reclassified as a Protected Area. Through this protection, Ulu Muda will be legally protected from land conversion, timber extraction, and wildlife poaching with only activities for the purpose of biodiversity conservation & ecotourism permitted.
- HORNBILL GUARDIAN PROGRAMME by Malaysian Nature Society – a conservation concept that utilizes the local indigenous people’s or villager’s extant knowledge on hornbills in their area. By engaging them, it is hoped that a sense of pride would develop in being part of an important conservation effort and the rich biodiversity supported by the forests they live in.
- TRESS 4-US by EcoKnights – to get the community involved with their on-ground rehabilitation efforts of degraded city forest to enhance the greenery landscape of our mother earth. In partnership with the local council, more trees will be planted in urban spaces, which helps to increase the carbon sink capacity within the area.
Mark the dates and log onto www.worldmadebetter.kiehls.com.my to join Kiehl’s in making a greener world for the future!
Read also: Kiehl’s Super Multi-Corrective Cream Improved with 3 New Supercharged Ingredients
