La Mer has just dropped its latest social campaign featuring the Academy Award-winning actress, Michelle Yeoh. Renowned for her remarkable performance as well as impressive poise and charm, Yeoh perfectly embodies the essence of La Mer. Both the brand and the persona surpass the complexities of timeless vigor and tenderness.
La Mer’s skincare ideology draws inspiration from the deep sea’s vitality and dynamism, working towards achieving a natural and effortless radiance that transcends all generations. Yeoh’s ever-increasing glow over the years is a prime example of the timeless journey towards agelessness, a journey that La Mer stands for.
“The sea is very special to me. It’s a place where I find calm and inspiration and it brings warm memories of my time spent there with family,” says Yeoh, of her lifelong connection to the ocean. “That same connection is what drew me to La Mer, a brand that understands the healing power of the sea. La Mer products not only make my skin glow and feel healthy, but they also bring the same sense of calm and rejuvenation I feel when I’m by the ocean.”
Michelle Yeoh will be featured in a series of social-first films directed by Yvan Fabing. These films will offer an intimate view into Yeoh’s personal journey and the rituals that have made her the influential woman she is today. The first chapter in the series, which was released recently, showcases Yeoh exploring the past as an archive of experiences and memories. This exploration forms the foundation of her identity. Additionally, the film depicts Yeoh discovering the new La Mer Moisturizing Soft Cream, which embodies the La Mer philosophy of timeless radiance. The cream transforms her skin, providing a soft glow that illuminates the screen with grace and strength.
The new La Mer Moisturizing Soft Cream is available at La Mer stores and Sephora, as well as online at lamer.com.my, sephora.my and Lazada.
Read also: Give Your Skin A Revitalizing Boost With The New La Mer Moisturizing Soft Cream
