Lancôme is set to captivate beauty enthusiasts once again with the return of its Idôle House pop-up at The Exchange TRX in Kuala Lumpur. Running from 25 February to 30 March 2025, this immersive experience celebrates the launch of the new Idôle Power L’Eau De Parfum Intense and the Lip Idôle Squalane-12 Butterglow, expanding the iconic Idôle collection.
What’s New?
1. Idôle Power L’Eau De Parfum Intense
Crafted by a trio of female perfumers, this bold new fragrance features a harmonious blend of fruity pomarose, creamy sandalwood, and the signature Idôle rose, offering a warm and long-lasting scent.
The Idôle Power L’Eau De Parfum Intense will be available starting 3 March 2024 at all Lancôme boutiques, counters, and online at lancome.com.my. Prices start at RM325 (25ml), RM480 (50ml), and RM700 (100ml). From now until 31 May, visit any Lancôme boutique or counter to redeem a complimentary sample.
2. Lip Idôle Squalane-12 Butterglow
Available in 15 luminous shades, this lip product is all about hydration and glow. Whether you’re going for a natural look or a bold statement, this is your go-to for buttery soft lips.
What to Expect at Idôle House
Set against a vibrant back-to-school theme, visitors can explore four interactive stations at the pop-up, including Olivia’s Music Room for a popstar photo moment, a foundation shade-matching booth, and the Idôle Lab to delve into the science behind the fragrances.
- Olivia’s Music Room: Channel your inner popstar and snap a photo for the ‘gram.
- Shade Match Your Foundation: Find your perfect Teint Idôle Ultra Wear shade.
- Idôle Lab: Dive into the science behind the Idôle fragrance trio.
- You’re an Idôle: Walk away with a little graduation gift.
Plus, with every purchase of the Idôle Power fragrance, you can personalise your experience with a complimentary bag tag and iron-on patch.
Weekend Exclusive Activities
Mark your calendars for these special events:
- Hair Tinsel (1–2 March): Add a touch of sparkle to your look with Idôle-scented ribbons.
- Bottle Painting (8–9 March & 15–16 March): Personalise your Idôle fragrance bottle.
- Paper Doll Caricature (22–23 March & 29–30 March): Take home a caricature version of yourself.
Don’t miss the chance to experience Lancôme’s Idôle House and discover these latest beauty innovations.
Lancôme’s Idôle House
The Exchange TRX
25 February to 30 March 2025
10am-10pm
Read also: YSL Beauty Unveils THE INKS Pop-Up at The Exchange TRX
