Lancôme collaborates with the desirable collectible art toys, Be@rbrick to create a fun-filled experience of beauty. The Lancôme x Be@rbrick collaboration takes a playful approach, where Be@rbrick, called Happy, becomes the House’s happiness totem reinterpreting the Lancôme signature and emblem in an arty, animated way, while also adorning the brand’s icons in an exclusive limited collection.
In the image of a toy freely given a cheeky makeover, the Lancôme-signed Be@rbrick white canvas is tagged all over – using bold lipstick instead of an artist’s spray or brush. The House codes: the Lancôme logo, its rose moniker and the Ô of its name, are all reinterpreted through this irreverent graffiti aesthetic, with its drawn-on mouth and eye and the tagline Call Me Happy, speaking to the utter playfulness at the collaboration’s heart. Like pieces of collectible happiness art, the Lancôme Be@rbrick, Happy comes in a limited edition 28cm figurine – alongside limited editions of the brand’s skincare and makeup icons: Génifique, Clarifique and L’Absolu Rouge.
Advanced Génifique x Be@rbrick limited edition (RM347/30ML)
Lancôme’s most iconic serum for healthy, younger-looking skin now available in an exclusive Be@rbrick limited edition. Follow your Beauty Best Friend’s “click click” gesture and add playfulness to your daily skincare routine.
Clarifique x Be@rbrick limited edition (RM425/150ML)
Happy skin begins with Clarifique Dual Essence. Activate the formula and unlock your skin clarity with the “shake shake” gesture. Be@rbrick guides you through a playful beauty experience.
L’Absolu Rouge Intimatte x Be@rbrick limited edition (RM142)
Call Me Happy is the most snuggling lipstick you will want to carry everywhere. Open the lipstick and reveal the amazing Be@rbrick-embossed bullet. The limited-edition L’Absolu Rouge Intimatte x Be@rbrick lipsticks come in 2 shades – 299 (French Cashmere) and 888 (French Idol).
The Lancôme x Be@rbrick limited edition collection will launch on 1st November and will be available on all channels including physical Lancôme boutiques/counters, online via lancome.com.my, Lancôme Facebook Store, Lancôme Lazada Flagship Store & Sephora.
Get a limited-edition 28cm Be@rbrick for FREE by spending a minimum of RM800 inclusive of 1 x Limited-Edition item (Advanced Génifique 30ml, Clarifique Dual Essence 150ml or L’Absolu Rouge Intimatte Lipstick) at any Lancôme boutiques or Lancôme Facebook Store from 1 November 2022 onwards. Alternatively, spend a minimum of RM800 on only the Lancôme x Be@rbrick collection on lancome.com.my, Lancôme Lazada Flagship Store or Sephora.
From 17 – 31 October 2022, Lancôme members can be the first in Malaysia to purchase the Lancôme x Be@rbrick collection, exclusively in physical Lancôme boutiques, on lancome.com.my and Lancôme Facebook Store.
Read also: #BeYourOwnIdole with Lancôme Idôle Le Parfum
