To accompany the launch of the NEW They’re Real! Double the Lip, Benefit Cosmetics’ digital generator creates custom real full lips video videos featuring animated lips in 8 shades of the liner + lipstick in one. Each video is customizable in 15 unique languages and 17 distinct accents. The lip generator also makes it easy for users to download their video and share it on social media using the hashtag #getREALlips.
Benefit created the REAL Full Lips generator as a way for customers to use the videos as a portal of self-expression. “Instead of burning bras, today’s woman is showing her fierceness by embracing bold lips and smoky eyes,” explains Lisa Goodfriend, Benefit’s Global Digital Creative Director, “she feels more empowered to speak her mind.”
They’re Real! Double the Lip is a liner and lipstick in one that makes lips look fuller in one easy step! The Custom Teardrop Tip grabs & defines the lip line and fills in lips with complementing colour for the appearance of volume and dimension.
Try the REAL full lips generator from February 1, 2017 to May 31, 2017 at benefitcosmetics.com/real-full-lips. Follow steps as follows:
- Select They’re Real! Double the Lip shade
- Select an animated expression for your lips
- Select 1 of 10 pre-determined phrases or type in your own phrase up to 250 characters
- Select your voice option: Leah, Shirley, Ingrid or Humphrey
- Play finished video, share it on social media using the hashtag #getREALlips, repeat!
Read also: Benefit Cosmetics Brings in the POREfessional: Pore Minimizing Makeup To Keep Pores At Bay
