Fenty Beauty and Fenty Skin have made an exciting announcement about their collaboration with the global immersive platform, Roblox. They are launching the Fenty Beauty + Fenty Skin Experience, providing users with a first-ever virtual world experience for four weeks. This unique opportunity allows users to co-create and explore the popular product, Fenty Beauty Gloss Bomb Universal Lip Luminizer.
Rihanna, the founder, expressed her enthusiasm for bringing fun and amusement to people worldwide through the virtual experience. The Fenty Beauty + Fenty Skin Experience aims to create a space for self-expression and unite a global community. Users can engage in interactive scavenger hunts, mazes, and creation activities, gaining insights into the inspirations and ingredients behind Fenty’s best-selling products – Fenty Skin Melt Awf Jelly Oil Makeup-Melting Cleanser, Fenty Eau de Parfum, and Fenty Beauty Gloss Bomb Universal Lip Luminizer.
Participants will have the chance to co-create a physical product based on their digital experience, setting a new precedent for beauty brands on the platform. After exploring the skincare and fragrance worlds, users can visit the Fenty Beauty Lab, where they can customize their own Fenty Beauty Gloss Bomb Universal Lip Luminizer. They can choose ingredients, effects, packaging, and even name their shade. The winner, selected by Rihanna, will inspire the next Gloss Bomb available for purchase in 2024.
The Fenty Beauty + Fenty Skin Experience on Roblox will be accessible from June 30 to July 30, 2023. To join this immersive event, visit roblox.com/fentybeautyandskin and follow @fentybeauty and @fentyskin for further updates and details.
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