Michelle Phan, one of the first beauty Youtubers that trailblazed the Youtube industry and embodied the Beauty guru and social media guru, is now back in action, with the relaunch of her cosmetics brand, Em Cosmetics. If that’s not exciting enough, today’s the launch of the newest products from her line, the Infinite Lip Clouds and the Brush & Felt Tip Illustrative Eyeliner!
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Infinite Lip Clouds
Right now there are eight shades in the collection but we got a feeling that more shades are coming in the future! Inspired by the clouds, these are velvety, air-whipped crème that glides on, and saturates your pout in rich matte colour that clings to lips for all-day wear without drying or cracking. It applies as a vibrant liquid lipstick and wears to a beautiful stain too. Plus, these shades are perfect for every skin tone!
“When I asked the beauty community what they wanted EM to create, the overwhelming response was “a non-drying liquid lipstick!”. This inspired us to create our beautiful, rich, but comfortable formula. By blending the lip-cocooning, line-filling properties of a lip primer with the colour saturation of a liquid lipstick, Infinite Lip Cloud was born.” – Michelle Phan
From left: Spanish Earth, Violent Magenta, Rose Nude, Crimson Red, Ultramarine Violet, French Nude, Muted Mauve and, Faded Clementine.
Illustrative Eyeliner (Brush & Felt Tip)
Whether you’re more comfortable with a brush tipped or felt tipped eyeliner, the EM Cosmetics Illustrative Eyeliner is ultra-black, fast-drying ink, waterproof and smudge-proof for all day wear.
“Inspired by the art world’s finest archival inks and French charcoal pencils, each liner in the Illustrative Eyeliner collection was meticulously designed and carefully crafted. The utmost most care, integrity, and love went into the making of our liners — from the tip of the brush, flow of the ink, to the intensity of the jet black finish. I truly hope it inspires you to unleash your inner artist. Happy creating!” – Michelle Phan
According to the site, the Brush Tip is carefully crafted after an illustration pen for precise application while the Felt Tip was impeccably designed after the manga/comic art pen, which allows you to effortlessly create a bold, dynamic line in one stroke.
Sadly, the site is only offering shipping to the US so us international folks will just have to patiently wait until it’s our turn to play with these pretties (unless you have someone there who can help you buy it, you’re a lucky girl!). But you can still head over to www.emcosmetics.com now to take a look at the Infinite Lip Clouds, $18 and the Brush & Felt Tip Illustrative Eyeliners, $15. Also, for a limited time, there’s free shipping on all orders in the US.
Follow EM Cosmetics on Facebook, Instagram and Twitter for the latest updates.
Read also: Our Favourite Makeup Tutorial Videos by YouTube Star Michelle Phan
