Rare Beauty, the mission-driven beauty brand founded and created by Selena Gomez, is coming to South East Asia, exclusively at Sephora. Rare Beauty uses unique formulas to create breathable and airy makeup that go on easy for adjustable coverage and a fresh finish, without hiding what makes people unique. The full line of Rare Beauty products will be available on July 15 at Sephora Malaysia.
“I’m so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare,” said Selena Gomez, Founder and Creator of Rare Beauty. “These products aren’t about being someone else, it’s about being who you are. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”
Designed for everyday self-expression, each product has a unique sensorial story and is thoughtfully formulated with Selena Gomez’s involvement in every step of product development. With the full line of 14 categories and 133 products to play with, this is a collection of uncomplicated beauty products to help promote self-acceptance and give people the tools they need to feel less alone in the world.
Since the brand’s inception, Selena has been involved in every step of product development. Whether it’s testing each product or developing a design for the first-of-its-kind Blot & Glow Touch-Up Kit that’s convenient to carry, Selena has influenced every aspect. Rare Beauty’s Perfect Strokes Matte Liquid Liner is inspired by a calligrapher and is comprised of more than 1000 individual hairs. The complexion products include the Always An Optimist Illuminating Primer, Always an Optimist 4- in-1 Mist, and the Liquid Touch Weightless Foundation & Liquid Touch Brightening Concealer, which are each available in 32 shades to suit all skin tones.
The brand is also releasing With Gratitude Dewy Lip Balm in eight shades, Lip Souffle Matte Lip cream in 12 shades, Positive Light Liquid Luminizer in eight shades, Soft Pinch Liquid Blush in eight shades (four dewy and four matte), Stay Vulnerable Melting Blush in five shades, Stay Vulnerable Glossy Lip Balm in five shades, Stay Vulnerable Liquid Eyeshadow in five shades, Brow Harmony Pencil & Gel, and three tools.
Rare Beauty will be available exclusively at sephora.my and Sephora in-app from July 15. Remember to check them out!
Read also: Luxury Makeup Brand Natasha Denona Lands in Sephora
