L’Absolu Rouge, the iconic lipstick line by Lancôme, reinvented itself with a palette of new shades that embodies ultra-femininity and absolute beauty. The 50 new shades, created by make-up artist Lisa Eldridge, feature variations of pinks and reds, from the most nude to the most extroverted. All of them have a unique vibration and impact, as well as timeless sophistication and elegance.
“I wanted to create something very appealing and exciting. I also made sure that each colour family was well represented, with perfect nudes, intense reds, deep raspberries, punchy oranges and simple yet vibrant pinks,” explained Lisa Eldridge.
Each of the new shade is nestled inside a new ultra-desirable tube with a precious case in lacquered black metal, a tribute to the jewel cases created by Armand Petitjean. This jewel, a concentration of luxury, elegance and modernity, is crowned with a rose reworked like a golden seal.
L’Absolu Rouge was also reinvented with a variety of textures with three variations – sheer, cream and matte, for an incredibly widespread palette in which each shade is steeped in meaning.
Stay tuned for the arrival of the new L’Absolu Rouge lipsticks at Lancôme counters this coming October 2016.
Related: Lancôme’s New Miracle Blossom | Available Sept 2016
