Calling all lipstick lovers! YSL Beauty is taking over The Exchange TRX with an immersive YSL THE INKS pop-up from January 23 to February 19, 2025.
This larger-than-life lipstick experience celebrates YSL’s latest lip revolution, offering a chance to discover cutting-edge makeup and capture envy-worthy moments.Prepare to be “inked” with YSL’s latest lip colours! The pop-up features interactive zones that blend physical and digital elements, culminating in an exclusive gift for completing your journey.
Remember to spot a YSL ambassador carrying THE INKS balloons on specific dates (Jan 26 & 27, Feb 2, 9 & 14) and whisper the secret code “I’m Ready to Get Inked” for a chance to win a special gift! But hurry, only 100 redemptions are available daily on a first-come, first-served basis.
YSL THE INKS
Inspired by Yves Saint Laurent’s audacious spirit, YSL THE INKS comes in two finishes: a soft matte blur and a high-shine vinyl cream. Both offer 20 vibrant shades, from nudes to fiery oranges, ensuring a statement lip for any occasion.
The edgy couture packaging features a heart-shaped window revealing the shade within. The YSL THE INKS BLUR boasts a matte black case with a frosted window, while the YSL THE INKS VINYL CREAM comes in a lacquered case with a clear window. Inspired by a ruby necklace, the two “inks” form a complete heart when paired, symbolizing the power of duality.
Both YSL THE INKS BLUR and VINYL CREAM retail for RM190 each and will be available at the pop-up, YSL Beauty Boutiques, and the YSL Beauty e-boutique and online store.
Don’t miss your chance to get inked with YSL’s latest lip revolution! Head down to The Exchange TRX and unleash your inner rebel with YSL THE INKS.
YSL THE INKS Pop-Up
The Exchange TRX
Jan 23 to Feb 19, 2025
10am-10pm
Read also: Unlock Prosperity with Armani Beauty’s New Year Pop-Up at The Exchange TRX
