YSL Beauty, the iconic brand known for its audacious and empowering beauty, celebrated the arrival of the YSL Loveshine collection in Malaysia with a vibrant launch event – the YSL LOVESHINE Factory. Held at the ILHAM Event Space on July 11th, the event brought together 200 guests, including celebrities, influencers, and media personalities, for a night of dazzling self-expression.
The ILHAM Event Space was transformed into a captivating pink wonderland, featuring an oversized YSL LOVESHINE heart as the centrepiece. Various interactive activations invited guests to explore their creativity and indulge in the playful spirit of the Loveshine collection.
The night was made even more glamorous by the presence of Malaysian stars, including the country’s first YSL Beauty brand ambassador, Meerqeen. The event pulsed with energy thanks to the electrifying sounds of the all-female DJ collective, CHERRYBOMB, featuring DJ Aidaho, DJ Ashley Lau, and DJ Jovynn.
Guests were invited to embark on a playful exploration of the YSL Loveshine collection, embracing its core message of boldness, self-expression, and individuality. The pop-up factory opened to the public from July 12th to 14th, offering beauty enthusiasts a chance to experience the Loveshine collection firsthand.
Following the successful launch event, the YSL LOVESHINE collection is now available for purchase online at yslbeauty.com.my and at YSL Beauty stores nationwide.
All pictures courtesy of YSL Beauty.
Read also: YSL Beauty Invites You to Unleash Your Shine at the YSL Loveshine Factory!
