Asia’s Online Fashion Destination, launched the L’Oréal Paris x Balmain Paris Color Riche collection last Wednesday during a party in Kyo, Mandarin Oriental. The event saw influencers, media, and ZALORA and L’Oréal teams gathered in celebration of the exclusive collection, which became available on ZALORA that day.
In honour of the 12 couture shades and 3 tribes of the collection, 12 influencers were engaged to represent each colour in celebration of female empowerment and diversity. Storming the dancefloor during the launch presentation was Tuti Noor, Kaka Azraff, Atikah Karim, Tunku Elana Khyra, Alicia Amin, Marisa Soraya, Rubini Sambanthan, Qalisha Ray, Johanis Sani, Aina Syahirah, Cherrie Mun, and Evangeline Yan.
ZALORA Managing Director, Rostin Javadi, and L’Oréal Head of Makeup, Marina Khong, kicked off the night with a few words of introduction. Guests were especially excited to learn that they were each leaving with at least one shade of the L’Oréal Paris x Balmain Paris Color Riche lipstick at the end of the evening. The launch presentation was followed by a surprise vogue dance performance, leaving guests in awe of the explosive show.
Guests continued to party for the rest of the night in true ZALORA style, with music by Arabyrd, and activities including a video booth and live temporary tattoo printing by WOWSOME.
The L’Oréal Paris x Balmain Paris Color Riche collection is now available for sale on zalora.com.my.
Read also: L’Oréal Paris x Balmain Paris Color Riche Now Available on ZALORA
