Luxury skincare brand La Mer has named Taiwanese pop icon Jay Chou as its newest brand ambassador. Known as the “King of Mandopop,” Chou’s ever-evolving sound and youthful energy resonate with La Mer’s dedication to innovation and the timeless potential of revitalised skin.
“I’m thrilled to be partnering with La Mer,” says Chou. “Their philosophy on skincare resonates deeply with me. Youthfulness isn’t just about how you look, it’s a feeling of vitality. La Mer’s products help recharge that energy within your skin.”
Chou, known for his ever-evolving musical style and electrifying stage presence, embodies the brand’s belief in constant innovation and rejuvenation. His first campaign with La Mer features him alongside the brand’s signature product, The Treatment Lotion, a potent serum that awakens radiance and fuels skin’s youthful potential.
With this new partnership, La Mer and Jay Chou aim to empower individuals to embrace a vibrant and youthful approach to skincare, both inside and out.
Read also: La Mer’s Latest Social Campaign Starring Michelle Yeoh
