K-beauty brand LANEIGE kicked off its Water Bank Avenue roadshow on Monday, up till 30th June 2019, at centre court of Pavilion KL, at a bigger and better scale this year with more fun and interactive activities. In conjunction with the launch of its newly upgraded Water Bank Cream EX, the brand held a launch event at the Water Bank Avenue on Wednesday, where they also shared their Waterful Sharing Campaign, LANEIGE’s annual water related CSR initiative to raise funds to provide easier access to cleaner water to 5 rural villages consisting of 81 houses and 481 villagers in Pahang, to empowering them to have a better quality of life.
Besides Pavilion KL, the LANEIGE Water Bank Avenue will also take place in the following venues at the respective dates:
- Mid Valley, Centre Court, Kuala Lumpur: 22nd – 28th July 2019
- Parkson Gurney Plaza, Ground Floor, Penang: 22nd – 28th July 2019
- Parkson Bandar Utama, LG, Kuala Lumpur: 30th July – 4th August 2019
There will be promotional sets available for sale at attractive prices while LANEIGE fans may look forward to having a luminous ball of fun by participating in activities inspired by the moisture filled LANEIGE Water Bank Cream EX such as the Moisture Power Lab where guests may experience the power of LANEIGE’s bouncy moisture through an interactive tennis game. A Luminous Studio will also be available for Instagram-worthy shots as guests can pose and have fun at in a photo studio filled with #MoistureToPower props.
Lucky shoppers may also stand a chance to walk away with free LANEIGE goodies at the Luminous Fountain, a space for shoppers and guests to take part in for a lucky draw. Lastly, guests can also find out the importance of moisture levels for clear and luminous skin with a skin analysis test at the Water Bank Boutique where friendly LANEIGE Beauty Advisors will be there to assist and analyse the skin, therefore help customers understand and discover the most suitable Water Bank Cream EX to use. The Ocean Brew System, a mechanism of which Green Mineral Water is extracted from and the key highly moisturising ingredient in the new Water Bank Cream EX will also be visually illustrated at the Water Bank Boutique.
Aside from fun activities, the Water Bank Avenue will encapsulate beautiful exhibitions such as the Luminous Fountain where an iconic installation, embodying the brand’s concept of Luminous Beauty stands in the middle of the LANEIGE Water Bank Avenue.
