In early this month, SHISEIDO Makeup celebrated the launch of its new Synchro Skin Self-Refreshing Collection with a celeb-studded party, including a special appearance of the brand’s celebrity makeup artist, Vincent Oquendo performed a fabulous live makeup demo using the new collection!
Consisting of seven products, two brushes, and 73 shades globally (39 shades available in Asia), the Synchro Skin Self-Refreshing collection features weightless formulas that automatically adapt, react, and self-refresh to preserve a fresh finish from morning to night. The tools made to accompany this new range were also influenced by ancient Japanese beauty rituals refined over centuries for a truly effortless application.
The core products in the lineup — Synchro Skin Self-Refreshing Foundation, Synchro Skin Self-Refreshing Cushion Compact, and Synchro Skin Self-Refreshing Concealer —are in sync with the environment thanks to ActiveForce Technology. Developed by SHISEIDO laboratories, ActiveForce Technology allows these second-skin formulas to resist humidity, respond to heat, rebound from facial movement, absorb oil, and diffuse light for a just-applied look that lasts all day.
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