Japanese skincare brand SEKKISEI has announced its 15th annual SAVE the BLUE project for 2023, a global initiative focused on environmental conservation and education. Since its inception in 2009, the project has been dedicated to protecting endangered coral reefs in Okinawa, Japan, through coral cultivation activities. SAVE the BLUE has expanded internationally to countries like China, Taiwan, South Korea, Thailand, Singapore, Malaysia, Indonesia, and the USA, raising awareness and fostering understanding of environmental conservation on a global scale.
This year, SEKKISEI has once again collaborated with non-profit organisation, Reef Check Malaysia, to support marine conservation efforts focusing on coral restoration and beach cleanups. Activities will include two action-packed days of cleanup activities at stunning Tioman Beach, with a lineup of celebrities, radio station crew from MY FM and MIX FM, the KOSÉ Malaysia team, and local islanders coming together.
From 1 July to 31 August, KOSÉ Malaysia will donate a portion of the sales from SEKKISEI themed product to Reef Check Malaysia, to fund crucial conservation activities. The SEKKISEI themed products, include SEKKISEI Lotion Series, SEKKISEI Vitalizing Serum, SEKKISEI Marine-Friendly UV Sunscreen (UV Essence Gel, UV Essence Milk, UV Mild Milk, UV Tone Up), and the exclusive SEKKISEI x Disney 100th line (Herbal Gel, Clear Wellness Gentle Wash, Pure Conc SS, Clear Wellness Refining Milk SS), with four limited-edition designs featuring ocean-themed characters from The Little Mermaid, Moana and Finding Nemo.
Customers who purchase KOSÉ SAVE the BLUE featured products during the campaign period will also stand a chance to win an incredible 3D2N trip to Tokyo Disney Sea and Poh Kong Jewellery! Purchases can be done at either KOSÉ counters or the online store at www.kose.com.my.
How to enter?
- Step 1: Purchase any SAVE the BLUE featured products online or in-store near you.
- Step 2: Keep your receipt handy.
- Step 3: Submit a photo of your receipt for a chance to win.
In addition to the exciting activities, mark your calendars for the upcoming KOSE Save the Blue Coral Cruiser events in August.
- Aug 4 – 6: Starhill KL
- Aug 9: The Starling Mall, PJ (GF, North Entrance)
- Aug 12 – 13: Gurney Mall, Penang (Al-Fresco area)
- Aug 19: Publika KL (G2, The Square )
- Aug 20: Plaza Arkadia (Fountain Courtyard)
To stay updated on the campaign, follow KOSÉ Malaysia on Instagram and Facebook. Join the movement to make a positive impact and preserve precious marine ecosystems during SAVE the BLUE 2023.
