House of Sephora Returns With Exciting Beauty Trends & New Brand Debuts

Get the First Look at Sephora’s Latest Beauty Trends & Exclusive Launches

Sephora Malaysia is set to dazzle beauty enthusiasts with the return of its highly anticipated event, the House of Sephora. For the first time, this immersive experience is open to the public, inviting everyone to explore the latest beauty trends and product launches. From February 20 (starting at 4 PM) to February 23, visitors can step into the world of beauty at The Central Exchange, The Exchange TRX.

This season, the House of Sephora spotlights two captivating trends: “Colour on Colour” and “Better Skin Fast“.

Colour on Colour

Embracing the monochromatic makeup trend, “Colour on Colour” encourages the use of harmonious shades across eyes, lips, and cheeks. This approach simplifies makeup application while delivering a cohesive and polished look. Whether you’re drawn to soft pinks, vibrant peaches, or deep berries, Sephora’s latest offerings make it effortless to achieve this trend.

New Makeup Launches:

Anastasia Beverly Hills Lip Velvet
(RM135 | Available from March 3)
Expanding its shade range, this lip product offers rich pigmentation and a velvety finish.

Tarte Blush Tape Satin
(RM164 | Available now)
A creamy blush that delivers a natural flush, available in a range of shades to suit various skin tones.

Fenty Beauty Gloss Bomb Shimmer Stix
(RM127 | Available on February 26)
A versatile lip product that provides a glossy finish with a hint of shimmer.

Fenty Beauty Cheeks Suede Powder Blush
(RM170 | Available on February 26)
A powder blush that offers buildable color for a customized look.

Makeup by Mario SuperShine Lip Glow
(price TBC | Available on March 27)
A hydrating lip product that imparts a glossy sheen.

Better Skin Fast

Achieving radiant skin doesn’t have to be a prolonged journey. The “Better Skin Fast” trend focuses on potent formulations that deliver visible results promptly. Sephora’s curated selection of serums and creams addresses various skin concerns, from brightening to firming, ensuring that your skincare routine is both effective and efficient.

New Skincare Launches:

Caudalie Premier Cru Eye Cream
(RM295 | Available from March 27)
A luxurious eye cream targeting signs of aging and fatigue around the eyes.

Tatcha Brightening Serum
(RM500 | Available now)
A serum formulated to enhance skin radiance and even out complexion.

Glow Recipe Watermelon Glow Niacinamide Dewy Flush
(RM127 | Available now)
A hydrating product that combines the benefits of niacinamide and watermelon extract for a dewy finish.

Allies of Skin Retinal 0.1% & Peptides Advanced Repair Night Cream
(RM643 | Available now)
A night cream that combines retinal and peptides to support skin renewal and repair.

Biossance Squalane + Firm & Lift Dual Serum
(RM355 | Available now)
A dual-action serum designed to firm and lift the skin.

New Arrivals in Body and Hair Care

Beyond makeup and skincare, Sephora introduces a range of body and hair care products to elevate your beauty routine:

Sol de Janeiro Cheirosa 59 Perfume Mist
(RM195 for 240ml / RM125 for 90ml | Available Now)
Indulge in this luscious mist featuring notes of vanilla orchid, sugar, sandalwood, and sugared violet. It’s a delightful addition to your fragrance collection.

Ouai Travel-Size Haircare Essentials
(Available Now)
Perfect for on-the-go, Ouai’s travel-size offerings ensure your hair remains flawless wherever you are.

 

Virtue Labs Scalp Remedy Shampoo & Conditioner
(Price and Availability TBC)
Address scalp concerns with this dynamic duo, formulated to cleanse and nourish for optimal scalp health.

GHD Duet Blowdry 2-in-1 Hair Dryer Brush
(£379.00 | Availability TBC)
Revolutionize your hair routine with this innovative tool that combines drying and styling for a salon-quality finish at home.

Introducing New Brands:
fwee, anillo, and Evereden

Sephora Malaysia welcomes three new brands this season, each bringing unique offerings to the beauty community.

fwee

A brand dedicated to creating high-quality, vegan, and cruelty-free beauty products. fwee focuses on sustainability and inclusivity, offering a range of makeup and skincare items designed for all skin types.

anillo


Anillo is a South Korean beauty brand specializing in vegan hair and body care. Known for its signature fragrances and skin-friendly formulas, its products, from hair mists to repair essences, nourish and protect. Committed to sustainability and cruelty-free beauty, Anillo blends indulgence with a conscious, eco-friendly approach to self-care.

Evereden


Founded by mothers in medicine, Evereden provides safe and effective skincare solutions for families. Their products are formulated with non-toxic, dermatologist-tested ingredients, ensuring gentle care for all skin types, including sensitive skin.

Don’t miss this exclusive opportunity to immerse yourself in the latest beauty trends and products. Visit the House of Sephora at The Central Exchange, The Exchange TRX, from February 20 (starting at 4 PM) to February 23. Engage with brand experts, experience new launches firsthand, and elevate your beauty routine with Sephora’s curated selections.

House of Sephora 2025
Central Exchange, The Exchange TRX
Feb 20 (4PM onwards) to Feb 23, 2025

Visit Sephora.My for more details and stay connected with @sephoramy on Instagram and Facebook for updates and more.

Read also: House of Sephora’s Latest Beauty Trends for 2024: Cloud Makeup, Glass Skin, and Haircare Must-Haves