In conjunction with Dove’s 60th anniversary, the beauty brand is launching Real Beauty Productions partnering with Shonda Rhimes as the project’s first Creative Director, to give women and girls the opportunity to share personal stories that expand the definition of beauty.
Beginning on March 30, 2017, women are encouraged to share their #RealBeauty story on DoveRealBeauty.com. When women share their stories, some will inspire films to be created throughout the year. The women behind the selected concepts will join Shonda Rhimes on-set to film their own stories. Industry findings suggest that one solution to on-screen diversity is to hire more women on production crews. Real Beauty Productions has set a goal to employ an entirely female crew to ensure a women’s perspective shapes the film from every angle – in front of and behind the camera.
“True to our Real Beauty Pledge, Dove remains committed to only feature real women, to never digitally alter their appearance, and to help the next generation develop a positive relationship with beauty. And, we are taking our leadership to the next level,” said Nick Soukas, Vice President of Marketing for Dove.
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