Shiseido Launches New ULTIMUNE Serum & Names Win Metawin First Southeast Asia Brand Friend

Japanese beauty brand Shiseido is entering a new era in slow-ageing beauty with the global debut of its NEW ULTIMUNE Power Infusing Serum, powered by 30+ years of research and the breakthrough Power Fermented Camellia+ technology. But the excitement doesn’t stop there — Thai actor and rising Asian icon Win Metawin has been officially named Shiseido’s first-ever Southeast Asian “Friend of SHISEIDO”.

As the face of Shiseido Thailand for several years, Win now steps into a larger spotlight alongside Gingle Wang (Taiwan), Lee Se-Young (Korea), and Tamannaah Bhatia (India) as part of the new Asia-Pacific “Friends of SHISEIDO” family, representing the brand’s belief in Freedom of Age — a mindset rooted in confidence, expression, and timeless beauty.

Win Metawin

In early 2025, Win Metawin will attend Shiseido’s Global ULTIMUNE Launch Event in Tokyo — a celebration of beauty, innovation, and the future of skincare.

The Power of ULTIMUNE: Backed by Science & Nature

The new ULTIMUNE is not just skincare — it’s a science-backed ritual for the skin. It helps regenerate skin four times faster and reduce aging factors by over 50%, thanks to cutting-edge research involving Memory T cells (CD4 CTL). These discoveries offer a revolutionary approach to aging — not just preventing it, but slowing it at a cellular level.

The serum is powered by Camellia seed extract, enhanced with Japanese bio-fermentation techniques, and enriched through upcycling nearly every part of the Gotoh Island camellia plant — petals, leaves, seeds, and oil — in line with Shiseido’s dedication to sustainability.

Shiseido celebrates this momentous launch with “The Gift” — an interactive, immersive brand experience rolled out at exclusive mega outposts across Asia-Pacific. At the center of it all? The beautiful Hanatsubaki Camellia flower, symbolising the rebirth and resilience of the skin.

Guests will experience:

  • Ingredient & innovation showcases
  • Art-meets-science installations
  • Skin consultation zones using the Shiseido Skin Visualizer, a contactless mirror that offers personalised skincare insights through a proprietary Skin Vitality Index
The NEW Shiseido ULTIMUNE Power Infusing Serum

The new ULTIMUNE Power Infusing Serum is now available at all Shiseido stores and online at www.shiseido.com.my. Experience the new generation of slow-ageing skincare today — and see your skin’s potential fully bloom.

Read also: Shiseido Celebrates 10 Years of Ultimune with Stunning Yuni Yoshida Collaboration Featuring Masami Nagasawa