As the world celebrates the beauty of competition at the Olympic Games Tokyo 2020, SK-II teams up with top Olympic athletes to declare #NOCOMPETITION, in a stand to take the competition out of beauty. Through sparking conversations, SK-II hopes to inspire women to define what beauty means to them and not take part in these toxic competitions. Because pressure should never dictate our choices.
Calling out toxic competitions in beauty, top Olympic athletes — Simone Biles, the world’s most decorated gymnast, LiuXiang, world-record holder swimmer, Ishikawa Kasumi, table tennis player and two-time Olympic medalist, Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists, Mahina Maeda, surfer and Hinotori Nippon, the Japan Volleyball team open up about their personal experiences on their social channels, sending a powerful message – “We won’t compete anymore. Beauty is #NOCOMPETITION.”
#NOCOMPETITION was also officially unveiled at The 2020 MAKERS Conference by SK-II, worldwide partner of the International Olympic Committee (IOC).
To find out more about #NOCOMPETITION and learn how you can support and lend your voice to the cause, visit the #NOCOMPETITION page .
