For nearly 40 years, SK-II has touched the lives of millions of women around the world through the skin and life transformation. This festive season, global skincare brand SK-II reimagines the legendary heritage story of PITERA™ through elements of pop culture– manga, mixed reality, and music.
It was all started in a sake brewery in Japan where a chance observation of an old Toji’s miraculously youthful-looking hands with a stark contrast to his wrinkled face unlocked the secret to the POWER of PITERA™.
For the first time, the legend takes on an unexpected twist—coming to life through the eyes of none other than imma, Japan’s first virtual human as she discovers the POWER of PITERA™ and gains superpowers.
In her fantastical journey, imma meets actress Haruka Ayase, singer-songwriter Leah Dou and supermodel Behati Prinsloo Levine and together, they celebrate the POWER of PITERA™, transforming the world around them with the bold manga patterns of Fantasista Utamaro.
If you didn’t know, the makings of PITERA™ has been kept top secret. Essentially unchanged for 39 years, PITERA™ Essence is SK-II’s signature and most awarded bestseller. Known for its transformative powers through the times, millions of women who used it have experienced Crystal Clear Skin and swear by it, lovingly calling it their “Miracle Water”.
To celebrate the POWER of PITERA™ with the new SK-II Facial Treatment Essence Fantasista Utamaro Limited Edition as a tribute to the legend of PITERA™. For more information, visit www.skii.com.
