After declaring BEAUTY is #NOCOMPETITION, SK-II is continuing the conversation by joining forces with Olympic gymnast Simone Biles to defeat the world’s biggest beauty troll in an epic Times Square Takeover. The stunt announces the release of “VS”— an SK-II STUDIO Animated Series that brings to life the stories of top Olympic athletes in a six-part series, celebrating the fight to shatter competition in the one place it is toxic—beauty.
“VS”—an SK-II STUDIO animation series is a collection of six animated films based on the real-life experiences of six Olympic athletes:
- Simone Biles, the world’s most decorated gymnast,
- LiuXiang, world-record swimmer,
- Ishikawa Kasumi, table tennis player and two-time Olympic medalist,
- Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medallists,
- Mahina Maeda, surfer and
- Hinotori Nippon, the Japan Volleyball team, battling toxic competitions in beauty.
Each film within the “VS” Series by SK-II STUDIO explores a different facet of toxic competition in beauty in society today that dictate how beauty should look, act and feel: Trolls. Pressure. Image Obsession. Rules. Limitations. Machine-Like Mindset. Brought to life in the form of a “strange beast” or “kaiju” in Japanese, each “kaiju” sheds light on the inner demon each athlete must defeat to define what beauty means to them.
“It really means a lot to me to share the important message that we define what beauty means to us. No one should tell us what beauty should or should not look, act or feel like.” – Simone Biles, Olympic Gymnast.
To find out more about “VS” Series by SK-II STUDIO for BEAUTY is #NOCOMPETITION, visit nocompetition.skii.com.
Read also: SK-II And Olympic Athletes Calls For #NOCOMPETITION In Beauty
