Avon’s iconic skincare brand, ANEW, which is celebrating its 28th year this year, has revolutionised itself with new formulas powered by Avon’s latest cutting-edge technology Protinol™, and features new daily-use creams – Reversalist and Ultimate.
Based on their consumer study of 113 participants, with this technology, consumers from ages 30 to 50+ can accelerate their skincare, experiencing visual improvement in skin’s health and appearance in just 48 hours. The daily use moisturizing creams are shown to stimulate collagen production 2x more than a leading anti-aging brand based on their 3-day tissue comparison with the leading anti-aging brand.
Protinol™ is an exclusive ingredient discovered by Avon scientists that is capable of improving collagen in a way that is unique to other anti-aging ingredients. Not only stimulating the production of new collagen, but by helping drive content and organization of collagen closer to that of baby’s skin.
The fresh ANEW products demonstrate the line’s modern, desirable and premium characteristics and a shift in consumer behavior. This new moment shows how Avon is leading the way in helping women to be proud of their beauty and understand how to best care for their skin.
ANEW’s visual identity and brand imagery have also evolved to convey the modern, desirable and premium attributes through geometric, minimalistic and graphic effects. With its latest innovation, ANEW promotes a clear shift in image to one that is engaging, contemporary and powerful, connecting better with the new consumer.
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