In partnership with The Andy Warhol Foundation, global prestige skincare brand SK-II invites you to Broadcast Your Beauty with the new Andy Warhol X SK-II PITERA™ Essence Limited Edition collection.
Inspired by a shared beauty philosophy that all is beautiful, the Andy Warhol X SK-II PITERA™ Essence Limited Edition collection features three famous quotes from the pop art icon himself: “All is pretty”, “If everybody is not a beauty, then nobody is”, “I’ve never met a person I wouldn’t call a beauty”. The bottles also feature a bold, iconic technicolor print that is a signature of “Andy Warhol T.V—a broadcast medium that Andy Warhol loved to experiment with in his pop art creations.
Founded in 1987 in accordance with the will of Andy Warhol, the preeminent American artist of the 20th century, The Andy Warhol Foundation has established itself among the leading funders of contemporary art in the United States.“Warhol’s non-conformist spirit is brought to life in this distinctive collaboration with SK-II blurring the lines between art, mass media, and commerce. We are delighted that this project will generously support the philanthropic work of The Andy Warhol Foundation and its ongoing efforts to support artists in all communities, including those that are often marginalized,” said Michael Dayton Hermann, Director of Licensing, Marketing, and Sales at The Andy Warhol Foundation.
The Andy Warhol X SK-II PITERA™ Essence Limited Edition collection comes in a gift set with a unique Andy Warhol TV inspired pouch made from ECONYL® regenerated nylon, an infinitely recyclable sustainable yarn made from ocean and landfill nylon waste like abandoned fishing nets.
“At SK-II, we are constantly decoding pop culture to connect with the consumers of this generation – especially the millennials and Gen Z,” shared GaYoon Jung, Senior Brand Director, Global SK-II. “The Andy Warhol X SK-II PITERA Essence Limited Edition collection is our biggest art collaboration yet. With this collection we are pushing the boundaries of pop culture to connect with our consumers through aspects in life they value like art and a meaningful purpose. Inspired our shared belief in the potential of beauty that exists in everyone and diversity in beauty, we hope The Andy Warhol X SK-II PITERA™ Essence Limited Edition collection will give everyone the confidence to broadcast their beauty this holiday season with Crystal Clear Skin.”
The Andy Warhol X SK–II PITERA™ Essence Limited Edition collection gift sets will only be made available on SK–II website and LazMall on 1 November across all markets.
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