The dream is to have spotless, bright healthy skin but we’re faced with daily external aggressions like UVA, UVB, stress and pollution that causes dark spots, skin darkening, dull and dehydrated skin. With 20 years of permanent innovation and leadership in the whitening field, Clarins has introduced a new scientific breakthrough – understanding of hyperpigmentation through the MELA-EXO-SYSTEM and a new plant discovery – “whitening-in-control” acerola fruit extract, with the launch of Tri-Intensive Brightening Serum in 2016.
In March 2017, Clarins goes further by creating a total brightening regimen, the White Plus Pure Translucency range made up of 5 complementary steps to naturally clear your skin: Purify, Prepare, Correct, Embellish and Revive.
For the 1st time, Clarins Research has identified the 3 stages of dark spot formation due to melanin overproduction.
- Stage 1: Under normal conditions, there is a regular production of melanin by the melanocyte, which is transferred to the keratinocyte. Responsible for natural even skin tone which can then be affected by UV exposure and lead to FUTURE DARK SPOTS.
- Stage 2: Under UV exposure, melanogenesis is enhanced by both the direct hyperactivity of the melanocyte and exosomes. This leads to an increase of melanin content in the keratinocyte, but not enough to be visible at the skin surface. These are what we called DARK SPOTS IN PROGRESS.
- Stage 3: Over time or due to more intense UV exposure, the quantity of melanin accumulated in the keratinocytes reaches the level required to make the dark spot visible at the skin surface. These are STUBBORN DARK SPOTS.
Also for the 1st time, Clarins Research has identified the ability of acerola fruit extract to regulate the melanocyte’s environment by inhibiting the message contained in exosomes, proteins which trigger an overproduction of melanin.
The new White Plus Pure Translucency range helps to control the movement of exosomes to keep melanin production under control and offer 3 complete anti-dark spot benefits (prevent, correct and control).
Step 1: Purify with the Brightening Creamy Mousse Cleanser, RM140
The essential first step to clean, refresh and relax the skin. It cleanses all impurities, sebum and pollution. With the action to leave the skin luminous and less dull.
Step 2: Prepare with the Brightening Aqua Treatment Lotion, RM180
This treatment lotion is essential for preparing skin for the next skincare steps. With the action to hydrates and tones the skin.
OR with the Brightening Milk Treatment Lotion, RM180
This milky treatment lotion is essential for preparing skin for the next skincare steps. With the action to hydrates and provides comfort.
Step 3: Correct with the Tri-Intensive Brightening Serum, RM350
A serum that specially formulated for Asian women’s skin, it helps to preserve flawless, even and translucent skin. With anti-dark spot action.
Step 4: Embellish with the Brightening Emulsion, RM255
A delightful fluid emulsion which ensures radiant, fair skin all day long. With the action to nourishes, moisturizes, comforts and soften the skin.
OR with the Brightening Emulsion SPF 20/PA+++, RM265
An exceptional milky emulsion which immediately creates a cushioned, plumped feeling to leave an incredible velvety, matte finish on the skin. With the action to moisturizes, comforts, matifies the skin and UV protection.
For Body, embellish with the Brightening Body Veil SPF20/PA+++, RM245
Evens, smoothes and moisturizes the skin. It completes the daily brightening regimen by providing long-lasting hydration and more luminous skin.
Step 5: Revive with the Brightening Revive Gel, RM285
This night gel feels incredibly fresh as it smoothes perfectly over the skin. Can also be used as a sleeping mask or intensive mask. With the action to revive skin clarity, promotes more even, less yellowish skin. Follow the steps below to give your face a nice massage to help the gel penetrate better into your skin.
The Clarins White Plus Pure Translucency range is available at Clarins counters and skin spas nationwide.
For more information, please visit clarins.com.my and facebook.com/ClarinsMalaysia .
Read also: Clarins Releases Limited Edition Hand and Nail Treatment Cream Collection
