Kao Japan is bringing its highly anticipated sensitive skincare solution brand, Curél to Malaysia and the brand was introduced officially to the members of local media at a grand launch event held at the Gardens Hotels & Residences yesterday. Launched in Japan in 1999, Curél is claimed as Japan’s No.1 Brand for Sensitive Asian Skin, and it is scientifically developed and is a culmination of years of extensive dermatological research clinically tested to support dry and sensitive Asian Skin, for adults and babies.
Kao Japan’s skincare research team has discovered that dry and sensitive skin is caused by a lack of Ceramide, resulting in skin problems and symptoms of discomfort. Curél also discovered that dry and sensitive skin troubles amongst Malaysians were mainly caused by factors such as pro-longed exposure to UV rays and pollution. The use of unsuitable skincare products could also aggravate sensitive skin woes. As such, skin affected by these external irritants cause problems such as tautness, redness, itchiness, allergies and skin peeling prone to itching and redness.
Curél contains the essential ingredient – Ceramide-functioning ingredient, which is dermatological formulated and clinically proven to be hydrating, penetrating and moisture-retaining for the skin. It not only helps improve low barrier conditions on the skin surface, but also targets the problem from within.
With its advanced Intensive Moisture Ceramide Care technology, Curél offers a holistic range of products – from face to body range suitable for all skin types that combat sensitive skin problems at its root. The two range that comes highly recommended by Kao skin specialists are Intensive Moisture Care series and Sebum Trouble Care series.
Curél is the solution to relieve irritation and helps hydrate skin while providing highly effective solutions to restore the structure of the skin. Apart from these, Curél has a UV Protection Essence to protect sensitive skin against UV damage while restoring Ceramide for healthier skin barrier.
Curél is now available at selected Watson’s stores at the retail price ranges from RM42.40 to RM111.30 with GST. For more information, visit facebook.com/curelmalaysia or kao.com/my/curel.
Read also: Cetaphil’s Sensitive Skincare Category is Now Available at Watsons Malaysia
