In a significant breakthrough for those struggling with hyperpigmentation, La Roche-Posay introduces the MELA B3 product line, featuring the revolutionary Melasyl molecule. This first-in-class ingredient, developed after 18 years of research and extensive clinical trials, promises a new era in treating dark spots and uneven skin tone.
Hyperpigmentation affects millions globally, impacting not only appearance but also mental well-being. A La Roche-Posay study revealed that over 50% of participants reported experiencing a form of pigmentation disorder, with social stigma attached to these conditions.
MELA B3 tackles hyperpigmentation at its core. Melasyl, a multi-patented molecule, boasts a unique mode of action that intercepts excess melanin before it reaches the skin’s surface. This translates to visible results in as little as one week.
Key benefits of the MELA B3 range include:
- Anti-inflammation: Reduces inflammation caused by UV exposure and pollution.
- Skin renewal & exfoliation: Promotes cellular turnover to diminish dark spots.
- Antioxidant protection: Shields against free radicals that stimulate melanin production.
- Dermo-Epidermal Junction Strengthening: Helps prevent melanin deposition for long-lasting results.
The hero product, the MELA B3 Serum, combines Melasyl with 10% Niacinamide and other potent ingredients to address key factors like inflammation, skin renewal, and antioxidant protection. The MELA B3 range range includes:
MELA B3 Clarifying Micro-Peeling Gel Cleanser (RM89.90):
Gently removes impurities and dead skin cells.
MELA B3 Serum (RM199.90):
Combines Melasyl with 10% Niacinamide for targeted treatment.
MELA B3 Cream SPF 30 (RM159.90):
Provides daily sun protection to prevent future hyperpigmentation.
The new formulas are formulated with a luxurious, peach-colored gel texture for easy absorption and are suitable for sensitive skin.
La Roche-Posay officially launched the MELA B3 range at a pop-up event held at the Centre Court, Mid Valley Megamall, Kuala Lumpur on Wednesday, July 3. The event featured a special appearance by Hong Kong artist Priscilla Wong Tsui Yu, a longtime user of La Roche-Posay products since her high school days. The pop-up exhibition will run until July 7, and you’re invited to visit to discover the new MELA B3 range. Enjoy fun activities and exclusive deals!
La Roche-Posay MELA B3 Pop-Up
Date: 1st – 7th July 2024
Time: 10am – 10pm
Venue: Centre Court, Ground Floor, Mid Valley Megamall Kuala Lumpur
Find La Roche-Posay’s MELA B3 range at all leading pharmacies and e-commerce platforms. For additional information about La Roche-Posay, visit laroche-posay.com.
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