LANEIGE Launches Its 7th Generation Water Bank Blue Hyaluronic with Improved Formulation

Laneige, Korean beauty brand who is rooted in 28 years of science-based research on the moisturising mechanism of the skin, came up with the fundamental solution for deepening dehydration with the introduction of the brand new Water Bank Blue Hyaluronic. Contains Blue Hyaluronic Acid with a strong skin repair power, the new Water Bank Blue Hyaluronic not only gives skin deeper hydration, but also provides a powerful solution beyond hydration that fundamentally builds your inner skin strength to stand strong against dehydration before it leads to any ageing issues.

The Water Bank Blue Hyaluronic range contains a cleanser, essence toner, emulsion, serum, cream and eye cream. The essence toner, emulsion and cream come in 2 different types – one for normal to dry skin and the other for combination to oily skin to target different skincare concerns.

The range boasts 3.61 times* stronger skin barrier damage repair, skin barrier strengthening and moisture retention with Blue Hyaluronic Acid, an exclusive ingredient developed based on Amore Pacific’s 28 years of research and obtained via the 2nd fermentation process with Fucoidan, an algae-derived moisturizing ingredient that is known as the “cancer-conqueror” in the US and Japan. The Hyaluronic Acid is 2,000 times** smaller which allows up to 263 times*** faster skin absorption. The Blue Hyaluronic Acid also provides a triple skin barrier strengthening effect for a damaged skin barrier in the epidermis.

*Based on in-vitro comparison with normal high molecular weight hyaluronic acid
**Compared the sizes of commonly known Hyaluronic Acid (2,000kDa) with the smallest Blue Hyaluronic Acid (0.5kDa) *** Results from a test using artificial skin

Water Bank Blue Hyaluronic Cream is the hero product of the range

The Water Bank Blue Hyaluronic Cream is the hero product of the range with impressive, clinically proven results in increasing skin’s hydration levels and skin barrier damage repair.

LANEIGE WATER BANK BLUE HYALURONIC CREAM
(RM180/50ml)

Come in 2 different types – one for normal to dry skin and the other for combination to oily skin. The Water Bank Blue Hyaluronic Cream for normal to dry skin types is a highly functional hydrating cream that relieves inner-skin dryness and repairs damaged skin for severely sensitised skin induced by dryness. Whilst the Water Bank Blue Hyaluronic Cream for combination to oily skin is a skin soothing gel type cream with a shine-free formula that lightly penetrates the skin and can be safely used by those with acne.

LANEIGE WATER BANK BLUE HYALURONIC SERUM
(RM210/50ml)

An intensive hydrating serum that quickly replenishes moisture in tired skin and repairs skin barrier damage to reveal a well-slept, lively look. Suitable for any skin types including sensitive skin.

Water Bank Blue Hyaluronic Serum

LANEIGE WATER BANK BLUE HYALURONIC CLEANSING FOAM
(RM110/150ml)

A bouncy foam featuring soft-melting cellulose micro-beads that remove makeup residue and impurities from inside pores in one go. It also contains papain enzyme that exfoliates dead skin each time you wash your face to brighten your complexion.

Water Bank Blue Hyaluronic Cleansing Foam

LANEIGE WATER BANK BLUE HYALURONIC ESSENCE TONER
(RM135/160ml)

The Water Bank Hyaluronic Essence Toner for normal to dry skin softens rough skin texture and replenishes the skin with moisture and vitality to improve its ability to stay moisturised. Whilst the essence toner for oily skin is a refreshing essence toner that softens the flakiness and helps restore the skin’s original oil-moisture balance.

LANEIGE WATER BANK BLUE HYALURONIC EMULSION
(RM145/120ml)

The Water Bank Blue Hyaluronic Emulsion for normal to dry skin gently melts in to build a moisture barrier in the skin, boost its strength, and provide added moisture, radiance, and softness to dry skin. Whereas the Water Bank Blue Hyaluronic Emulsion for combination to oily skin has a light and soft texture that reduces flakiness and provides layers of non-sticky moisture to regulate the oil-moisture balance of the skin.

LANEIGE WATER BANK BLUE HYALURONIC EYE CREAM
(RM180/25ml)

A hypoallergenic eye cream with a lightweight texture that helps to relieve dark circles and puffiness.

Water Bank Blue Hyaluronic Eye Cream

Follow the 6-step routine with the Water Bank Blue Hyaluronic range will help to improve your skin barrier and fully replenish your skin’s hydration.

  • Step 1: Begin by cleansing the skin to remove any impurities that has been accumulated throughout the day.
  • Step 2: Follow with the essence toner to boost the absorption of following skincare products for a healthy complexion.
  • Step 3: Then apply the emulsion to provide skin barrier strengthening properties and a layer of moisture to the skin.
  • Step 4: Reduce under-eye puffiness and wrinkles around the eye area by using the eye cream to reveal a lively and dewy glow.
  • Step 5: Follow with the serum to replenish moisture in tired skin and repairs skin barrier damage to reveal a well-slept, lively look.
  • Step 6: Finally, finish off with the cream to introduce another layer of hydration while locking in all the moisturising goodness of the routine.

Laneige curated Water Bank Blue Hyaluronic with a unique Pantone colour of Starlight Blue featuring a refined look with a special texture. The packaging is made with an ideal grip with soft-rounded corners and a universal design that can be effortlessly opened by anyone with a simple 45-degree turn.

SOMETIME x LANEIGE SPECIAL EDITION BAG

In line with the launch of the all-new Laneige Water Bank Blue Hyaluronic, Laneige collaborates with renowned bag and accessories specialist brand, Sometime by Asian Designers to create a SOMETIME FOR LANEIGE special edition Estela 2M canvas bag (worth RM128).

Shoppers who purchase RM400 or above any of the Water Bank Blue Hyaluronic range at its normal price will be entitled to a complimentary Sometime for Laneige special edition canvas bag of choice in either baby blue or salmon colours. This complimentary gift will be available during the Laneige Water Bank New Launch Party on 11 – 17 March 2022, at any Laneige beauty counters and boutiques nationwide. Alternatively, consumers could also check out Laneige Official Online Store (laneige.my) throughout the month of March on how to shop online for the limited edition crossbody canvas bag too!

As part of the collaboration, every Sometime by Asian Designers’ customer will also be entitled to a RM20 Laneige voucher with purchase of RM100 and above at www.sometime.asia or their showroom.

The Water Bank Blue Hyaluronic range will be available from March 2022 at Laneige boutiques & counters, Laneige Official Online Store at laneige.my, Laneige Social Store on Facebook, Laneige official store on Lazada, Shopee, Zalora, Hermo, and GrabMart.

Read also: A Perfect Second Skin with LANEIGE’S NEW NEO Foundation