The new L’Oréal Paris skin care philosophy, “Skin Expert/Paris,” continues shattering myths of what age used to look like. The brand’s new philosophy has reinforced L’Oréal Paris’ leadership as women’s partner for beautiful skin at every age through experts, research and new product innovations.
Digital Consultation Tools
The Skin Expert platform includes an educational, interactive web site designed to help women better navigate their skin care options, complete with the following resources:
- Library of Skin Care Ingredients: Consumers can find everything they ever wanted to know about the science behind skin care by browsing this comprehensive library of nearly 200 ingredients.
- Beauty Magazine: The ultimate destination for expertise in all things beauty, L’Oréal Paris’ online magazine includes how-to videos, informative articles, and step-by-steps tutorials for top skin care topics including Anti-Aging, Skin Care Concerns, Skin Care Essentials, Sun Care and Self-Tanning.
- The Beautiful Skin Routine Finder: With this new consultation tool, the perfect skincare routine is just three steps away. Users can enter their age, skin type, and primary skin care concerns to find their ideal routine – then easily add the items to their shopping cart for beautiful skin in no time.
Inspired Innovations
In 2017, L’Oréal Skin Expert/Paris will unveil Hydra Genius Daily Liquid Care, a new range of lightweight formulas that penetrate the skin with nutrient rich aloe water and hyaluronic acid, providing deep and long-lasting hydration for 72 hours. Designed to help skin of every type, ethnicity and age get the hydration it needs, the three Hydra Genius formulas are customized to provide different finishes: Matte (for oily skin), Glow (for normal to dry skin) and Comfort (for extra dry skin).
As part of the launch of L’Oréal Skin Expert/Paris in June 2016, the brand introduced two new product collections to address women’s most pressing skin care concerns: Revitalift Bright Reveal, a dermatologist-inspired collection that visibly reduces both wrinkles and uneven skin tone; and Pure-Clay Masks, a line of hybrid cleansers and treatments for detoxing, mattifying and exfoliating skin.
Skin Care on Social Media
As an additional touch point for the growing interest around L’Oréal Skin Expert/Paris, the brand created a new Instagram channel, @lorealskin, to showcase new products, demonstrate skincare routines, inspire and engage with consumers.
For more information, visit lorealparisusa.com/products/skin-care.
Cover image: lorealparisusa.com
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